Sunday, January 28, 2007

JMT January 28,2007

"Not Recommended For Children"

Hey folks,

The title of this JMT segment is not a warning by me. It appears on new product that is growing in popularity with kids. Here is some more of what appears on the same product. "Your being lied to." "Search and destroy" "Bring the system down." "A bad influence." It also depicts alternative sports stars like Pat Duffy, Cris Ward, with a message, "Tear down your idols."

What is the Product? "Lost Energy Drink." The warning states, do not consume more than 3 cans a day. Not recommended for children." So WHY are they marketing this product TO children? Has anyone done ANY research as to the long term effects of this and other similar product on long time users?

I’ve talked about the effects on all the hormones, chemicals, and additives, in our foods, and the visible effects it has had over time. We have discussed the obvious change in our YOUNG teens going from developing around the age of 14 and 15 to now starting around 9 and 10. Look at most of our kids today. The boys are bigger, going trough puberty earlier, and our girls? Well, with the right look, hair style, make up, and dress, some of them could easily pass as late teens early twenties.

This is why I have a major problem with some parents allowing them to dress in a manner that does more than bring attention to themselves. The parents that allow them to go wherever and do whatever they want.

Remember THIS young girl?

But now the new craze seems to be these energy drinks. I know, my 15 year old Niece LOVES them. I’ve seen kids drinking these things like water. To me they taste like cough syrup, but that’s beside the point.

Now I understand that every generation says and does things that try the patients or the previous one. From music, movies, to dress, I have no problem with this generation finding their "thing" and expressing themselves, to a degree. But when it comes to companies making products to sell to them, that may very well be BAD for them, it’s time to look into it.

My main concern is simple. Are these things safe? We already know that caffeine has been good, bad, good, bad,,ah,,whatever, for adults. What about young and still developing minds and bodies? How about the other chemicals that make up these products?

My concern is simply the safety and well being of our kids. I’m just concerned that these products have not been fully tested. Remember the big tobacco industry use to say their product was safe. This is a product designed to boost the energy levels in it’s consumers. If it’s safe, then so be it. They can drink all they want. But if it’s not, lets regulate them. Besides, don’t they already have WAY too much energy as is?
Peter

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