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Sunday, July 11, 2010

DLA For Sunday 071110


Hey folks,

OK. So we have this Liberal Loon Group that decided that McDonald's need to do away with the Toys in their "Happy Meals." You know, this is all these LWL do. Attempt to dictate to YOU how to run YOUR life, because they feel they know better than you.

Take San Francisco. The LWL there want to ban ALL Pets. Yup. They feel, you should not have any Pets. Pet stores? "Screw them. Let them go out of business." But what about people having the choice to have or not have a Pet?. What about the fact that Cat's and Dogs, have positive effects on health of the owners? "Oh OK. We feel it's OK for them to have Fish." But not Cats and Dogs, or small Animals. This is who these Kooks are. They FEEL, that they are more intelligent, and more important than you. They FEEL that they have the Right to dictate to you, how to run YOUR life.

Well, another LWL group, the Center for Science in the Public Interest, threatened to Sue McDonald's if they continue to put toys in their "Happy Meals." They FEEL that the Toys entice Kids to force their Parents to buy the "Happy Meals." You know, those evil Fast Food Products that make Kids fat?

Now you all know I'm a Proud Papa of a 5 year old Boy. Well, 5 this next Weekend. He LOVES Chicken Nugget "Happy Meals" and YES, he loves the Toys. But guess what? He only gets them when I buy them for him. He is NOT eating them daily. I dictate when and where he eats, when and what. Sorry, but I see nothing wrong with Fast Food, as long as it is NOT three meals a day. There is not an once of fat on the Boy. So what's the problem? "Well, Pete. That's YOU. Many Parents out there do allow their kids to get Happy Meals every day, because it makes their kids happy. If the Toys were not there, then there would be no enticement." Idiot.

Here is our winner, Jim Skinner Chief Executive Officer of McDonald's, response.

Response to CSPI
July 6, 2010

Michael F. Jacobson, Ph.D., Executive Director
Center for Science in the Public Interest
1875 Connecticut Avenue, N.W., Suite 300
Washington, D.C. 20009

Dear Mr. Jacobson:

On behalf of McDonald's franchisees and our 1.6 million employees around the world, I am writing to set the record straight regarding the misinformation that CSPI communicated about McDonald's in your June 22nd press release. I am referring to CSPI's threat to sue McDonald's within 30 days if we continue to include a toy as part of the positive and popular Happy Meal customer experience we provide.

We have a long history of working with responsible NGOs who are interested in serious dialogue and meaningful engagement; and we are open to constructive feedback. You say you want a dialogue with McDonald's, but your tactics and inflammatory rhetoric suggest otherwise. CSPI's twisted characterization of McDonald's as "the stranger in the playground handing out candy to children" is an insult to every one of our franchisees and employees around the world. When CSPI refers to America's children as "an unpaid drone army," you similarly denigrate parents and families, because they are fully capable of making their own decisions. You should apologize.
They should. But they won't.

Here are several other things you should know.

First, the public does not support your lawsuit. Internet sites, blogs and network surveys suggest that public opinion is running overwhelmingly against your premise. Our customer websites and phone lines at McDonald's are also busy, with more than nine out of ten customers disagreeing with your agenda. Parents, in particular, strongly believe they have the right and responsibility to decide what's best for their children, not CSPI. It really is that simple.
Amen! Sorry, but this is one of the underlining sources of anger in this country. Americans in GENERAL feel that it is their job to decide what is best for them. NOT some Left Wing Loons. Not private groups. Not Government.

At McDonald's, we listen to what our customers tell us. For the past 30 years they have told us -- again, overwhelmingly -- that they approve of our Happy Meal program. Three decades provide a lot of listening time. That's why we are confident that parents understand and appreciate that Happy Meals are a fun treat, with right-sized, quality food choices for their children.

On this point, it seems that you purposefully skewed your evaluation of our Happy Meals by putting them in the context of a highly conservative 1,300 calorie per day requirement. I'm sure you know this category generally applies to the youngest and most sedentary children.

Furthermore, your over-the-top rhetoric flies in the face of our 55-year track record of caring for kids, a core McDonald's value. Ronald McDonald House Charities has donated more than $465 million to children's causes since its founding.
What has CSPI done? How much money have THEY donated to charities? How have they helped Kids?

Additionally, every night more than 6,400 families with critically ill children stay in the 300 Ronald McDonald Houses close to hospitals in 52 countries around the world. Also, customers recognize that their local McDonald's restaurants and the franchisees who proudly run them continue to be some of the strongest supporters of youth athletics and activities in the world. Ronald McDonald also serves as an ambassador for children's well-being, promoting messages around physical activity and living a balanced, active lifestyle.

As Chief Executive Officer of McDonald's, I want you to know we will vigorously defend our brand, our reputation, our food and our people. CSPI is wrong in its assertions, and frivolous in its legal threats. McDonald's has proudly evolved both our menu and marketing practices and will continue to respond to our customers' needs. We have more choice and variety than ever before in our Happy Meals and across our menu. Furthermore, McDonald's makes available in-depth, comprehensive nutrition information about our food to give parents the support they need to make appropriate choices for their children.

Children's well-being requires an ongoing effort and commitment to be a part of the solution. Going forward, we will continue to make more changes that are relevant to our customers and in their best interests, as we always have.


Jim Skinner
Chief Executive Officer
Way to go Jim Skinner! Can I translate what he just said to CSPI? "Screw You!" That is EXACTLY what you have to say to this, or any other Lib Kook group that comes out of the Woodwork and decides that they are going to tell YOU how to live YOUR life. That is what you have to tell the Kooks in Washington this November, and this is what you have to say to Obama in 2012.

Congratulations Mr. Skinner, you ARE the Winner of the Display of Logic Award this week. PLEASE keep it up. Do not let these Kooks dictate to you how you should change what has worked for so long. What your Customers WANT. Do your thing. They have no right to dictate to you or anyone else what they should do. What are THEY doing with their $80 Million Dollars they have in the Bank? Where did they get it from? We know about you. Why do they not explain THEMSELVES? Maybe someone should sue THEM.

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